Hi, I’m Mark Clayton, a professional fundraising and marketing copywriter. Thanks for visiting.
If you’re here, then you have an interest in raising funds for your cause. So we should talk. I’ve written for Canadian non-profit organizations and charities — and many companies too — for over 30 years.
I write copy that captures the hearts and imagination of new and existing donors. And I provide informative, engaging website content and newsletters that rivet those hard-won donors to your cause.
That’s why most of the writing I do is for satisfied regular clients — and the friends they refer me to.
Great copywriting attracts donors to your non-profit
In today’s competitive environment, good writing has never been more important. It’s the hinge on which all of your fundraising and marketing efforts swing. Well-crafted, results-oriented writing can open doors of opportunity — online and offline.
Last year I wrote a series of appeal letters that generated an 8.8% response rate for one client — more than double the average reported by the Direct Marketing Association. One of those letters had an astounding 25% response rate and two others over 12% — in all, my writing raised almost $700,000 for that campaign.
Great copywriting builds donor loyalty
As a non-profit leader, you need loyal friends who will stand with your charity and cause. Good communication grows healthy relationships. When you say thanks, report exciting progress and invite meaningful participation you breathe life into these vital partnerships.
I can help you communicate with donors so they become valued members of your family.
Great copywriting maximizes donor potential
I can help you put all of your donor communication to work and build stronger connections with your existing partners.
One client said “Mark has exceeded my expectations,” about my work on a major campaign that engaged donors through appeal letters, web copy writing, newsletter articles and fundraising materials for development representatives.
Benefit from proven experience
I have helped many non-profit organizations raise more money by providing a wide variety of donor materials. In addition to my writing skills, you gain the insights of a lifetime spent with donors, volunteers and fundraisers. With over 30 years of experience, I can quickly craft the voice that resonates with your unique audience.
Do you need writing that turns your prospects into donors — and renews your partners year after year?
